Entrepreneurship class content:
- Session 1:
– Noticing a problem
– Brainstorming
– Ideation process - Session 2:
– Opportunity/market evaluation
– Industry analysis
– Finding a niche - Session 3:
– Engineering/prototyping/product development
– Introduction to prototyping software
– Supply chain management - Session 4:
– Competitive analysis
– Evaluating the competition
– Finding economic moats / advantages - Session 5:
– Price construction
– Supply demand equilibrium
– Finding the “perfect” price
– Revenue maximization - Session 6:
– Strategy (market segmentation, capitalization)
– How to introduce your product to the market
– Strategic partnerships and vendors - Session 7:
– Financial analysis (3 year and 5 year)
– Cash flow analyses
– Evaluating costs and revenue streams - Session 8:
– Marketing
– SEO Optimization
– Social Media Campaigns - Session 9:
– Business model creation
– Development, commercialization, liquidity and exit
– “Putting it all together” - Session 10:
– Creating investor pitch decks
– Capital need + use of proceeds
– How to market your company to investors’
The teacher reserves the right to modify the curriculum content.
